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 use of the logo

 

Abridged guidelines regarding the use of logo in graphic design:

  • SGH logo should be set against a uniform background only;
  • the size of the protection area depends on the type and dimensions of the logo – the width of the clear space for each logotype and coat of arms is defined in SGH Visual Identity Guidelines;
  • minimum dimensions of logotypes in print are defined in SGH Visual Identity Guidelines and presented below, in the parts concerning particular logotypes;
  • when the logo is placed near the edge of the design, the whole protection area must be included;
  • the principal colour of the logo is Pantone 7474C; CMYK: C=96, M=9, Y=32, K=29; RGB: R=0, G=116, B=129; HTML:#007481; white is also acceptable.
When using the logo in on-line materials, please ensure that it is legible, with minimum resolution of 72 ppi, and set against a uniform background in an appropriate distance from other objects (the protection area must be preserved). When resizing the logo, please make sure that the appropriate proportions are kept.
 
Before it is published or distributed, every graphic design using SGH logo – prepared by either SGH units, or external organisations and companies – must be approved by the Promotion and Admissions Office in terms of adherence to SGH Visual Identity Guidelines prior to production or distribution of the design. The designs should be sent to: dpir ([at] sgh.waw.pl).
 
SGH VISUAL IDENTITY GUIDELINES [2.3 MB] – available in Polish only
 

 NAME OF THE UNIVERSITY

 

The official name of the University in Polish reads Szkoła Główna Handlowa w Warszawie, and its official abbreviation is SGH.

The English and Russian translations of the name are as follows:
  • SGH Warsaw School of Economics (abbreviated as SGH)
  • SGH Высшая школа экономики в Варшаве (abbreviated as SGH)
The name “Szkoła Główna Handlowa w Warszawie” and its abbreviation “SGH”, as well as the University’s coat of arms are registered EU trade marks protected by law in all member states of the European Union.
 

 TYPOGRAPHY

 

The primary font used in SGH is Open Sans typeface. It should be used in all types of materials, including ephemera, promotional materials, letters and office presentations, as well as webpages.

Legibility is of key importance in communication design. Slogans and titles should be written in a significantly larger font than the remaining blocks of text. When the text is arranged on a white or light background, the Light font should be used. When the text is set against a dark background or in reverse, the Regular font should be used.
In the case of long texts, the use of PT Serif is recommended.
 

 SGH LOGO – BASIC VERSION

 

The fundamental element of identification of the University is the acronym of its name – SGH – used as the logotype. SGH logo constitutes the primary form of identification, to be used in most situations, in both in official and informal communication.​

Logo SGH zielone wersja podstawowa

EPS file
intended for print, to be used in graphics software

PNG filetransparent background, intended for use on webpages and in office software

JPG filewhite background, intended for use on webpages and in office software

 


 

Logo SGH białe wersja podstawowa
White version:

EPS file  intended for print, to be used in graphics software

PNG file – transparent background, intended for use on webpages and in office software





In order to avoid distortion of the logo or rendering it illegible, we recommend using predefined sizes. 

Minimum dimensions of the logo: 

  • ​A4 paper size – 28 mm wide
  • A5 paper size – 9.8 mm wide
  • calling cards – 17.3 mm wide

Minimum logo size – 8 mm wide 

 

 SGH LOGO WITH UNIVERSITY’S FULL NAME

 

Variant of the logo to be used in promotional materials and in cases when the logo is set against a non-white background.​

Logo SGH z pełną nazwą uczelni w zielonym polu



EPS fileintended for print, to be used in graphics software

PNG filetransparent background, intended for use on webpages and in office software

JPG file​white background, intended for use on webpages and in office software

 


 

 

 

SGHkwadratENdemo.png


EPS file – intended for print, to be used in graphics software

PNG file – transparent background, intended for use on webpages and in office software

JPG file​ – white background, intended for use on webpages and in office software

 

 

 



Minimum logo size
: 16 mm wide.

Logo SGH z pełną nazwą uczelni bez pola w tle


EPS file – intended for print, to be used in graphics software

PNG file – transparent background, intended for use on webpages and in office software

JPG file​ – white background, intended for use on webpages and in office software


 

 


SGHlogotypENdemo.png

 

EPS fileintended for print, to be used in graphics software

PNG filetransparent background, intended for use on webpages and in office software
 
JPG file​​white background, intended for use on webpages and in office software


 

 

 


Minimum logo size
: 12 mm wide.

 

 SGH COAT OF ARMS

 
The coat of arms is intended for use in official context by the Rector and SGH authorities. It may be used in legal acts of the University..
Herb SGH zielony




EPS fileintended for print, to be used in graphics software






Herb SGH czarny





EPS file​ intended for print, to be used in graphics software






Minimum diameter of the coat of arms: 28 mm.